The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 17, 2013
Filed:
Sep. 29, 2008
Darshan V. Kantak, Pasadena, CA (US);
Sai-ming LI, Santa Clara, CA (US);
Michael A. Schwarz, Berkeley, CA (US);
R. Preston Mcafee, San Marino, CA (US);
Jack Z. Xie, San Francisco, CA (US);
Darshan V. Kantak, Pasadena, CA (US);
Sai-Ming Li, Santa Clara, CA (US);
Michael A. Schwarz, Berkeley, CA (US);
R. Preston McAfee, San Marino, CA (US);
Jack Z. Xie, San Francisco, CA (US);
Yahoo! Inc., Sunnyvale, CA (US);
Abstract
Disclosed are apparatus and methods for apparatus and methods for pricing on-line advertisement inventory. In one embodiment, a method for pricing on-line advertisement inventory includes (i) receiving a request for a price of a new product, wherein the new product includes a plurality of specified characteristics of a type of on-line advertisement display, (ii) providing a sample of new impressions that are predicted to be delivered for such new product, (iii) for each new impression, determining which bookings could be served by such new impression so as to define a set of overlapping bookings, (iv) determining the price of each new impression based on a weighted average of a plurality of prices of such each new impression's corresponding overlapping bookings, (v) determining the price of the new product based on an average of the prices of the new impressions, and (vi) returning the price of the new product for use in a booking negotiation with a potential buyer of such new product.