The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 31, 2017
Filed:
Feb. 04, 2010
Deepak K. Agarwal, Sunnyvale, CA (US);
Dz-mou Jung, Arcadia, CA (US);
Sai-ming LI, Santa Clara, CA (US);
Mohammad Mahdian, Santa Clara, CA (US);
R. Preston Mcafee, San Marino, CA (US);
Shanmugasundaram Ravikumar, Santa Clara, CA (US);
David Reiley, Berkeley, CA (US);
Deepak K. Agarwal, Sunnyvale, CA (US);
Dz-Mou Jung, Arcadia, CA (US);
Sai-Ming Li, Santa Clara, CA (US);
Mohammad Mahdian, Santa Clara, CA (US);
R. Preston McAfee, San Marino, CA (US);
Shanmugasundaram Ravikumar, Santa Clara, CA (US);
David Reiley, Berkeley, CA (US);
Yahoo! Inc., Sunnyvale, CA (US);
Abstract
According to some example embodiments, a method includes calculating learning values associated with a plurality of listings, at least one of said learning values associated with one of said listings representing a value based, at least in part, on a probability distribution of selections of said listing. The method further includes applying said learning values to ranking scores associated with said listings to provide an updated ranking, and electronically auctioning advertising inventory to purchasers associated with said listings based, at least in part, on said updated ranking.