Company Filing History:
Years Active: 2012-2025
Title: Inventor Niyati Yagnik: Pioneering Innovations in Ad Technology
Introduction
Niyati Yagnik, based in Mountain View, California, is an inspiring inventor with a remarkable portfolio of 10 patents. Her contributions, particularly in the realm of advertising technology, are shaping the future of how advertisements are personalized and delivered to users.
Latest Patents
Niyati's latest patents include a system to adjust ad auctions using predicted user responses to in-ad surveys. This innovative approach involves a selection process where content items are identified based on user feedback. Her invention harnesses a machine learning engine to evaluate various features of content items and web pages. By generating scores for content items, her method allows for more informed bidding decisions, enhancing the overall efficiency of ad auctions.
Another significant patent details systems and methods for selecting third-party content based on feedback. This invention again utilizes machine learning to score content items and optimize resource allocation in digital advertising. Through these groundbreaking inventions, Niyati is not only advancing technology but also transforming user interaction with online content.
Career Highlights
Niyati Yagnik is currently a part of Google Inc., where she continues to innovate in advertising technology. Her work focuses significantly on integrating machine learning with user feedback to optimize digital marketing strategies. This career path has positioned her as a key player in enhancing user engagement through tailored advertising experiences.
Collaborations
In her journey at Google, Niyati has had the privilege of collaborating with talented individuals, including Shilpa Arora and Yi Zhang. These collaborations bring diverse perspectives and skills together, enriching the innovative processes and outputs within the team.
Conclusion
Niyati Yagnik's contributions to the field of advertising technology showcase her exceptional talent and dedication. With her impressive array of patents and her collaborative spirit, she is undoubtedly a driving force in shaping the future of how advertisements interact with users. As she continues to push boundaries at Google Inc., the impact of her innovations will likely resonate throughout the industry for years to come.