The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 31, 2012
Filed:
Nov. 18, 2009
Niyati Yagnik, Mountain View, CA (US);
Niyati Yagnik, Mountain View, CA (US);
Google Inc., Mountain View, CA (US);
Abstract
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for generating and applying query rules. Search queries that are received during user sessions are analyzed to generate query rules that specify a high-performing query that can be used to identify content in response to receipt of a low-performing query. The query rules can be generated by identifying queries that are received in a same user sub-session and defining initial query pairs that each have a high-performing query and a low-performing query from the same user sub-session. The initial query pairs that are identified in a threshold number of user sub-sessions are classified as reference query pairs with which query rules are defined. Query rules are made available to a search system, advertisement management system, or another query processing system for identifying content responsive to search queries.