The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 11, 2013
Filed:
Jul. 06, 2009
Niyati Yagnik, Mountain View, CA (US);
Niyati Yagnik, Mountain View, CA (US);
Google Inc., Mountain View, CA (US);
Abstract
An ad-selection analysis subsystem ('analysis subsystem') analyzes advertisement selection data to identify relevant queries for advertisements. Advertisement selection data for each advertisement in a set of advertisements are represented as a vector of terms corresponding to search queries for which the corresponding advertisement was provided with search results and, in turn, selected by a user. A clustering algorithm is applied to the advertisement selection data for the set of advertisements to identify clusters of search queries and corresponding clusters of advertisements. Identified clusters can be used, for example, to facilitate query expansion, advertisement selection, and keyword generation.