The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 15, 2014
Filed:
Nov. 30, 2011
Niyati Yagnik, Mountain View, CA (US);
Niyati Yagnik, Mountain View, CA (US);
Google Inc., Mountain View, CA (US);
Abstract
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for selecting content items for presentation. In one aspect, a method includes receiving a content item request that references a geographic location. A set of targeted phrases for the geographic location are received. The set of targeted phrases specify one or more targeted phrases that are each specified as a targeting criterion for at least a threshold number of content items for which a reference to the geographic location is also specified as a targeting criterion. A set of targeted queries for the geographic location are selected. Eligible content items are selected based on the set of targeted queries. In turn, data that cause presentation of at least one of the eligible content items are provided.