Ellen To

Title: Innovations of Ellen To in Digital Advertising

Introduction

Ellen To is a prominent inventor based in New York, NY (US), known for her contributions to the field of digital advertising. With a total of seven patents to her name, she has made significant strides in integrating advertising content with media platforms. Her innovative approaches have transformed how advertising is presented in digital environments.

Latest Patents

Ellen To's latest patents include the "Integration of a wall-to-wall advertising unit and digital media content." This patent describes methods and systems for the dynamic integration and presentation of advertising content alongside media content. A server computing device receives a request for media content from a remote computing device and provides an interactive advertising unit. This unit features a first content layer that includes the requested media content, a media player, and website content. The second content layer comprises advertising content, including video content, and an integration module that enhances the display of this content.

Another notable patent is the "Integration of an advertising unit containing interactive residual areas and digital media content." This patent outlines systems and methods for the dynamic integration and presentation of advertising content and media content. The method involves receiving a request for media content and providing an interactive advertising unit that includes both media and advertising content. The integration module is designed to manage the display of video content and website content effectively.

Career Highlights

Ellen To currently works at Viacom International Inc., where she continues to innovate in the realm of digital advertising. Her work has been instrumental in developing new methods for engaging audiences through interactive advertising solutions.

Collaborations

Ellen has collaborated with notable colleagues such as Walter Geer, III, and Suzanne McDonnell, contributing to a dynamic team focused on advancing advertising technologies.

Conclusion

Ellen To's innovative patents and career at Viacom International Inc. highlight her significant impact on the digital advertising landscape. Her work continues to shape how advertising is integrated with media content, paving the way for future advancements in the industry.