logo

For the Inventor, By the Inventor

The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Patent No.:

US 10600092 B1

PDFFull Text
Date of Patent:
Mar. 24, 2020

Filed:

Mar. 15, 2019

Integration of a wall-to-wall advertising unit and digital media content

Applicant:

Viacom International Inc., New York, NY (US);

Inventors:

Walter Geer, III, New York, NY (US);

Ellen To, New York, NY (US);

Suzanne McDonnell, New York, NY (US);

Jason Witt, New York, NY (US);

Joanne Levy, New York, NY (US);

Assignee:

Viacom International Inc., New York, NY (US);

Attorney:

Fay Kaplun & Marcin, LLP

Primary Examiner:

Marilyn G Macasiano

Int. Cl.
CPC ...
G06Q 30/02 (2012.01); G06F 3/0484 (2013.01); H04N 21/2343 (2011.01); H04N 21/2387 (2011.01); H04N 21/431 (2011.01); H04N 21/485 (2011.01); H04N 21/81 (2011.01);
U.S. Cl.
CPC ...
G06Q 30/0277 (2013.01); G06F 3/04845 (2013.01); G06Q 30/0241 (2013.01); H04N 21/2387 (2013.01); H04N 21/234363 (2013.01); H04N 21/4312 (2013.01); H04N 21/4858 (2013.01); H04N 21/812 (2013.01);
Abstract

Described are methods and systems for dynamic integration and presentation of advertising content and media content. A server computing device receives a request for media content from a remote computing device, and provides an interactive advertising unit. The interactive advertising unit includes a first content layer including the requested media content, a media player, and website content; a second content layer including the advertising content, wherein the advertising content comprises video content; and an integration module. The integration module is configured to display the video content to match the boundaries of the media player, extend the display area of the video content beyond the boundaries of the media player and underneath the website content of the first content layer, reduce the display area of the video content after a period of time to match the boundaries of the media player, and display the requested media content in the media player.

Find Patent Forward Citations

Geer, III, Walter. (2020). Integration of a wall-to-wall advertising unit and digital media content (U.S. Patent No. 10600092). U.S. Patent and Trademark Office. https://idiyas.com/patent/badge/10600092

Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile

Loading…