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The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Patent No.:

US 10460358 B1

PDFFull Text
Date of Patent:
Oct. 29, 2019

Filed:

Jan. 25, 2017

Integration of an advertising unit containing interactive residual areas and digital media content

Applicant:

Viacom International, Inc., New York, NY (US);

Inventors:

Walter Geer, III, Bronx, NY (US);

Ellen To, New York, NY (US);

Suzanne McDonnell, New York, NY (US);

Adam Solomon, East Setauket, NY (US);

Mark Fortner, New York, NY (US);

Jason Witt, South Orange, NJ (US);

Assignee:

Viacom International Inc., New York, NY (US);

Attorney:

Fay Kaplun & Marcin, LLP

Primary Examiner:

Marilyn G Macasiano

Int. Cl.
CPC ...
G06Q 30/02 (2012.01); H04N 21/4143 (2011.01); H04N 21/431 (2011.01); H04N 21/472 (2011.01); H04N 21/81 (2011.01); G06T 13/80 (2011.01);
U.S. Cl.
CPC ...
G06Q 30/0277 (2013.01); G06Q 30/02 (2013.01); G06T 13/80 (2013.01); H04N 21/4143 (2013.01); H04N 21/4316 (2013.01); H04N 21/47202 (2013.01); H04N 21/812 (2013.01); H04N 21/8173 (2013.01);
Abstract

Described are systems and methods for dynamic integration and presentation of advertising content and media content. The method includes receiving a request for media content from a remote computing device. The method also includes providing an interactive advertising unit, which comprises a first content layer including the requested media content and a media player, a second content layer including the advertising content, wherein the advertising content comprises video content and website content, and an integration module configured to display the video content to match the boundaries of the media player, extend the display area of the video content, reduce the display area of the video content after a period of time, display the website content in an area outside of the boundaries of the media player, and display the requested media content in the media player. The method also includes transmitting the interactive advertising unit for presentation on the remote computing device.

Find Patent Forward Citations

Geer, III, Walter. (2019). Integration of an advertising unit containing interactive residual areas and digital media content (U.S. Patent No. 10460358). U.S. Patent and Trademark Office. https://idiyas.com/patent/badge/10460358

Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile

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