Integration of an interactive advertising unit containing a fully functional virtual object and digital media content

Abstract

Described are methods and apparatuses for dynamic integration and presentation of advertising content and media content. A server computing device receives a request for media content from a remote computing device. The server computing device provides, in response to the request, an interactive advertising unit which includes a first content layer with the requested media content and a media player, a second content layer with the advertising content, wherein the advertising content includes a virtual representation of an advertised product, and an integration module which displays the requested media content in the media player, displays the advertising content in the second content layer, wherein the virtual representation provides at least a portion of the functionality provided by the advertised product on which the virtual representation is based, and receives input associated with the functionality provided by the virtual representation from the remote computing device.