Lebanon, PA, United States of America

Donald J Locker


Average Co-Inventor Count = 5.9

ph-index = 3

Forward Citations = 68(Granted Patents)


Company Filing History:


Years Active: 2011-2021

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7 patents (USPTO):Explore Patents

Title: Innovator Donald J. Locker: Pioneering Audience Matching Technologies

Introduction: Donald J. Locker, hailing from Lebanon, PA, has established himself as a prominent inventor in the field of audience matching networks. With seven patents to his name, Locker has significantly contributed to the evolution of performance-based content delivery strategies that cater to specific audience segments.

Latest Patents: Among Locker's notable inventions is his most recent patent on an audience matching network with performance factoring and revenue allocation. This innovation provides a sophisticated approach to delivering content to audience members based on their profiles and network segment memberships. By utilizing a network of audience member information collection domains, Locker's technology collects vital data about audience behaviors, ultimately allowing for targeted advertisement delivery that maximizes revenue for publishers. The performance criteria set forth in this system ensures that content is effectively tailored to meet both audience and publisher needs.

Career Highlights: Donald J. Locker has a rich professional background, having worked with renowned companies such as Tacoda LLC and Oath Inc. His experience in these organizations has equipped him with the tools to innovate and refine audience matching technologies, solidifying his role as a key player in the industry.

Collaborations: Throughout his career, Locker has collaborated with talented professionals, including Krishna Balasubramanian and Gil Beyda. These partnerships have contributed to the successful development and implementation of his innovative ideas, enhancing the overall impact of his work in the field of audience matching.

Conclusion: Donald J. Locker stands out as a visionary inventor whose contributions to performance-based content delivery and audience matching have transformed the landscape of digital advertising. With his extensive patent portfolio and collaborative spirit, Locker continues to influence how content is tailored and delivered to diverse audience segments, paving the way for future innovations in this exciting domain.

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