The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 07, 2011
Filed:
Mar. 14, 2008
Joseph G. Wilson, Iv, Roswell, GA (US);
Donald J. Locker, Lebanon, PA (US);
Arthur G. Dolimpio, Jr., Souderton, PA (US);
Joseph G. Wilson, IV, Roswell, GA (US);
Donald J. Locker, Lebanon, PA (US);
Arthur G. Dolimpio, Jr., Souderton, PA (US);
Tacoda LLC, New York, NY (US);
Abstract
A system and method for determining client metadata using a dynamic rules engine is disclosed. The system may include a universal data agent, a site management tool, a targeting engine, an ad server, and a data warehouse. When a visitor visits a site on a content delivery system, the universal data agent and targeting engine may collect data about the visitor and site. The site management tool may configure the universal data agent and provided current rules for the dynamic rules engine. The collected data may be stored in the data warehouse and evaluated in the dynamic rules engine to produce a content category. The ad server may use the content category to serve targeted ads and/or other content to the visitor.