The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 03, 2012
Filed:
Nov. 05, 2004
Gil Beyda, Dresher, PA (US);
Donald J. Locker, Lebanon, PA (US);
Krishna Balasubramanian, Abington, PA (US);
Kevin M. Mcdonald, Charleston, SC (US);
Albert E. Wenger, Scarsdale, NY (US);
Joseph G. Wilson, Fairfax, VA (US);
Gil Beyda, Dresher, PA (US);
Donald J. Locker, Lebanon, PA (US);
Krishna Balasubramanian, Abington, PA (US);
Kevin M. McDonald, Charleston, SC (US);
Albert E. Wenger, Scarsdale, NY (US);
Joseph G. Wilson, Fairfax, VA (US);
Tacoda LLC, New York, NY (US);
Abstract
Systems, methods and apparatus for delivering content to an audience member over a computer network. A console allows a user to define audience segments that are organized in hierarchical fashion. The segments are then calculated by collecting profile data for audience members and determining whether members have attributes that a defined by the audience segments. The hierarchical definition of segments allows audience segments to be logically combined and facilitates efficient recalculation of audience segments. Profile synchronization provides an authoritative identifier that is used to reconcile the potential issuance of multiple identifiers for a given audience member.