Location History:
- Mamaroneck, NY (US) (2010 - 2020)
- Roswell, GA (US) (2013 - 2020)
- Fairfax, VA (US) (2012 - 2023)
Company Filing History:
4 out of 32 
3 out of 20 
3 out of 4 
Years Active: 2010-2023
Title: **Joseph G. Wilson: A Pioneer in Audience Targeting Technology**
Introduction
Joseph G. Wilson, based in Fairfax Station, VA, is an accomplished inventor recognized for his innovative contributions in the field of audience targeting technologies. With an impressive portfolio of 18 patents, Wilson has made significant strides in developing systems that enhance the delivery of content to users based on their profiles.
Latest Patents
Among his latest inventions is a groundbreaking system and method for segmenting and targeting audience members. This innovation encompasses methods and apparatus for delivering content to individuals through various mediums, tailored specifically to their audience profiles. The process begins with collecting profile data from offline sources, such as registration or subscription databases. This data resides in a dedicated database and can be periodically updated with online activity, allowing for a comprehensive understanding of audience behavior. By combining offline and online profiles, Wilson's method effectively segments audience members, enabling targeted content delivery. A notable aspect of this system involves the use of segment-targeting cookies, which identify audience members for content curation based on their segment affiliations.
Career Highlights
Throughout his career, Joseph G. Wilson has worked with notable companies such as Oath Inc. and Advertising.com LLC. His role in these organizations has allowed him to refine his expertise in audience targeting and data management, directly contributing to the development of his patented technologies.
Collaborations
Wilson's innovative journey is complemented by collaborations with distinguished professionals in the industry, including coworkers Gil Beyda and Krishna Balasubramanian. Their combined efforts have led to significant advancements in technologies related to audience segmentation and engagement.
Conclusion
Joseph G. Wilson stands out as a visionary inventor in the realm of audience targeting systems. His 18 patents not only highlight his creativity but also reflect the growing importance of personalized content delivery in our increasingly digital world. As technology continues to evolve, Wilson's contributions will undoubtedly play a crucial role in shaping the future of audience engagement strategies.
Inventor’s Patent Attorneys refers to legal professionals with specialized expertise in representing inventors throughout the patent process. These attorneys assist inventors in navigating the complexities of patent law, including filing patent applications, conducting patent searches, and protecting intellectual property rights. They play a crucial role in helping inventors secure patents for their innovative creations.