The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 27, 2021
Filed:
Jan. 18, 2019
Oath (Americas) Inc., New York, NY (US);
Gil Beyda, Dresher, PA (US);
Krishna Balasubramanian, Abington, PA (US);
Donald J. Locker, Lebanon, PA (US);
Kevin M. McDonald, Charleston, SC (US);
Joseph G. Wilson, Fairfax, VA (US);
David R. Morgan, New York, NY (US);
Alison P. Lowery, Atglen, PA (US);
Verizon Media Inc., New York, NY (US);
Abstract
Performance based delivery of content to an audience member. A network of audience member information collection domains provide information about audience members. A profiled audience member may belong to a network segment. Delivery of an advertisement to the profiled audience member is accommodated based upon membership in the network segment and performance criteria. The performance criteria may be configured to benefit a publisher, such as by maximizing revenue. Allocating revenue based upon the collection of data used to target audience members is also provided.