David R Morgan

Title: The Innovations of David R. Morgan

Introduction

David R. Morgan is a notable inventor based in New York, NY, with a significant contribution to the field of technology. He holds four patents that showcase his innovative approach to audience engagement and content delivery. His work primarily focuses on enhancing the performance of advertising through data-driven strategies.

Latest Patents

One of David R. Morgan's latest patents is titled "Audience Matching Network with Performance Factoring and Revenue Allocation." This invention revolves around the performance-based delivery of content to audience members. It involves a network of information collection domains that gather data about audience members. A profiled audience member may belong to a specific network segment, allowing for targeted advertisement delivery based on their membership and performance criteria. These performance criteria are designed to benefit publishers by maximizing revenue. Additionally, the patent outlines a method for allocating revenue based on the data collected to effectively target audience members.

Career Highlights

Throughout his career, David R. Morgan has worked with prominent companies such as Oath (Americas) Inc. and Tacoda LLC. His experience in these organizations has contributed to his expertise in audience engagement and advertising technologies.

Collaborations

David has collaborated with notable professionals in the industry, including Gil Beyda and Krishna Balasubramanian. Their collective efforts have further advanced the innovations in audience matching and performance-based advertising.

Conclusion

David R. Morgan's contributions to the field of technology through his patents and career experiences highlight his role as a significant inventor. His work continues to influence the way content is delivered and monetized in the digital landscape.