Company Filing History:
Years Active: 2013-2014
Title: The Innovative Contributions of Dan Liu
Introduction
Dan Liu is a notable inventor based in Sunnyvale, CA, who has made significant contributions to the field of online advertising technology. With a total of 4 patents to his name, Liu's work focuses on improving the effectiveness and accuracy of online advertisement statistics and display methods.
Latest Patents
One of Liu's latest patents involves a method for determining online advertisement statistics. This technology includes receiving a prediction value for a click-through rate, which indicates the probability that an advertisement will be accessed when displayed. The prediction value is based on the ratio of the number of times the advertisement has been accessed to the number of times it has been displayed. Liu's method also identifies conditions that affect the accuracy of this prediction and generates a corrected prediction value based on stored shift values associated with those conditions.
Another significant patent by Liu relates to the selection and display of online advertisements. This method involves receiving a collection of advertisement candidates, each assigned a quality score based on their relevance to the online content. Liu's approach determines a score threshold based on relationships among multiple quality scores, allowing for the identification of a subset of advertisement candidates for display.
Career Highlights
Dan Liu has worked with prominent companies such as Google Inc. and Affymetrix, Inc. His experience in these organizations has contributed to his expertise in developing innovative advertising technologies.
Collaborations
Liu has collaborated with notable coworkers, including Marc Berndl and Diane L Tang, who have also contributed to advancements in technology and advertising.
Conclusion
Dan Liu's innovative patents and career achievements highlight his significant impact on the field of online advertising technology. His work continues to influence how advertisements are displayed and measured in the digital landscape.
Inventor’s Patent Attorneys refers to legal professionals with specialized expertise in representing inventors throughout the patent process. These attorneys assist inventors in navigating the complexities of patent law, including filing patent applications, conducting patent searches, and protecting intellectual property rights. They play a crucial role in helping inventors secure patents for their innovative creations.