The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 16, 2013
Filed:
Nov. 01, 2010
Karthik Gopalratnam, San Francisco, CA (US);
Levent Ertöz, Mountain View, CA (US);
Myles Sussman, San Francisco, CA (US);
Marc Berndl, San Francisco, CA (US);
Dan Liu, Sunnyvale, CA (US);
Sridhar Ramaswamy, Cupertino, CA (US);
Nicholas C. Fox, San Francisco, CA (US);
Jonathan G. Alferness, San Francisco, CA (US);
Adam I. Juda, New York, NY (US);
Karthik Gopalratnam, San Francisco, CA (US);
Levent Ertöz, Mountain View, CA (US);
Myles Sussman, San Francisco, CA (US);
Marc Berndl, San Francisco, CA (US);
Dan Liu, Sunnyvale, CA (US);
Sridhar Ramaswamy, Cupertino, CA (US);
Nicholas C. Fox, San Francisco, CA (US);
Jonathan G. Alferness, San Francisco, CA (US);
Adam I. Juda, New York, NY (US);
Google Inc., Mountain View, CA (US);
Abstract
In general, in one aspect, a first request to provide one or more advertisements on a first web page is received, the first web page comprising one or more items of web content related to a query. A first quality score is calculated for a first advertisement included in a set of one or more candidate advertisements. The first advertisement is presented on the first web page based at least in part on the first quality score. A second request is received to provide one or more advertisements on a second web page, the second web page comprising one or more different items of web content related to the query. A second quality score for the first advertisement is calculated based at least in part on the previous presentation of the first advertisement. It is determined whether to present the first advertisement on the second web page based at least in part on the second quality score.