Company Filing History:
Years Active: 2010-2013
Title: Levent Ertöz: Innovator in Advertisement Selection Technology
Introduction
Levent Ertöz is a notable inventor based in Mountain View, CA (US). He has made significant contributions to the field of advertisement technology, particularly in the area of advertisement selection. His innovative approach has led to the development of a patent that enhances the effectiveness of online advertising.
Latest Patents
Levent Ertöz holds a patent for an advertisement selection method. This patent involves receiving a request to provide advertisements on a web page that contains content related to a specific query. A quality score is calculated for the advertisement, which influences its presentation on the web page. The process continues with subsequent requests, allowing for dynamic adjustments based on previous performance, thereby optimizing advertisement visibility and relevance.
Career Highlights
Levent Ertöz is currently employed at Google Inc., where he applies his expertise in advertisement technology. His work focuses on improving the algorithms that determine which advertisements are shown to users, ensuring that they are relevant and engaging. With a patent portfolio that includes 1 patent, he has established himself as a key player in the tech industry.
Collaborations
Levent has collaborated with talented individuals such as Karthik Gopalratnam and Myles A Sussman. These collaborations have fostered innovation and creativity within his projects, contributing to the advancement of advertisement technologies.
Conclusion
Levent Ertöz is a pioneering inventor whose work in advertisement selection technology has made a significant impact on the online advertising landscape. His contributions continue to shape how advertisements are presented to users, enhancing the overall effectiveness of digital marketing strategies.
Inventor’s Patent Attorneys refers to legal professionals with specialized expertise in representing inventors throughout the patent process. These attorneys assist inventors in navigating the complexities of patent law, including filing patent applications, conducting patent searches, and protecting intellectual property rights. They play a crucial role in helping inventors secure patents for their innovative creations.