The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 25, 2014
Filed:
Dec. 30, 2010
Josh T. Wills, San Francisco, CA (US);
Derek Leslie-cook, San Francisco, CA (US);
Marc Berndl, San Francisco, CA (US);
Gagan Aggarwal, Sunnyvale, CA (US);
Dan Liu, Sunnyvale, CA (US);
Humphrey H. Nash, Jr., Sunnyvale, CA (US);
Diane L. Tang, Palo Alto, CA (US);
Jonathan G. Alferness, San Francisco, CA (US);
Adam I. Juda, New York, NY (US);
Josh T. Wills, San Francisco, CA (US);
Derek Leslie-Cook, San Francisco, CA (US);
Marc Berndl, San Francisco, CA (US);
Gagan Aggarwal, Sunnyvale, CA (US);
Dan Liu, Sunnyvale, CA (US);
Humphrey H. Nash, Jr., Sunnyvale, CA (US);
Diane L. Tang, Palo Alto, CA (US);
Jonathan G. Alferness, San Francisco, CA (US);
Adam I. Juda, New York, NY (US);
Google Inc., Mountain View, CA (US);
Abstract
This specification describes technologies relating to displaying online content. In general, one aspect of the subject matter described in this specification can be embodied in methods that include receiving a collection of advertisement candidates for display in an online medium, the advertisement candidates each assigned a quality score calculated based at least in part on a measure indicative of relevance of the respective advertisement candidate to online content for concurrent display in the online medium, determining a score threshold based at least in part on relationships among multiple quality scores of the quality scores associated with the advertisement candidates in the collection of advertisement candidates, and based on the determined score threshold, identifying a subset of advertisement candidates of the collection for display. Other embodiments of this aspect include corresponding systems, apparatus, and computer program products.