The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 15, 2014
Filed:
Jun. 15, 2011
Dan Liu, Sunnyvale, CA (US);
Marc Berndl, San Francisco, CA (US);
Karthik Gopalratnam, San Francisco, CA (US);
Amir Najmi, San Francisco, CA (US);
Diane L. Tang, Palo Alto, CA (US);
Dan Liu, Sunnyvale, CA (US);
Marc Berndl, San Francisco, CA (US);
Karthik Gopalratnam, San Francisco, CA (US);
Amir Najmi, San Francisco, CA (US);
Diane L. Tang, Palo Alto, CA (US);
Google Inc., Mountain View, CA (US);
Abstract
Technologies relating to determining online advertisement statistics are described. In general, one aspect of the subject matter described in this specification can be embodied in a method that includes receiving a prediction value for a click-through rate for an online advertisement, the prediction value indicating a probability that the online advertisement will be accessed when displayed in an online medium, the prediction value based on a ratio of a number of times the advertisement has been accessed by users to a number of times the advertisement has been displayed to users, identifying at least one condition that is present when the online advertisement is to be displayed, the condition affecting accuracy of the prediction value, and generating a corrected prediction value based on at least one stored shift value associated with the at least one condition.