This inventor holds 3 USPTO granted patents. Top assignee: Starcom Mediavest Group, Inc.. Active years: 2019-2021.
Company Filing History:
Years Active: 2019-2021
Title: Innovations by Christopher Michael Strong
Introduction
Christopher Michael Strong is an accomplished inventor based in Winfield, IL (US). He has made significant contributions to the field of advertising through his innovative patents. With a total of 3 patents, Strong has developed methods that enhance marketing strategies and improve return on investment.
Latest Patents
One of his latest patents is titled "Method and system for parametric survival analysis based multi-touch attribution in advertising." This invention presents a data-driven attribution solution that optimizes marketing return on investment by allowing for rapid responses to changing media performance. It employs a survival analysis approach using parametric accelerated failure time (AFT) modeling, which is particularly effective for media data.
Another notable patent is "Method and system to account for timing and quantity purchased in attribution models in advertising." This invention proposes a two-stage model that considers both the timing of a purchase and the prediction of the quantity purchased. This approach provides a more accurate forecast, which is valuable for media teams and advertisers.
Career Highlights
Christopher Michael Strong is currently employed at Starcom Mediavest Group, Inc., where he applies his expertise in advertising and data analysis. His work focuses on developing innovative solutions that enhance marketing effectiveness.
Collaborations
Throughout his career, Strong has collaborated with talented individuals such as Sophia Dorothy Sullivan and Jonathan Frank Haynes. These partnerships have contributed to the development of his innovative patents and solutions.
Conclusion
Christopher Michael Strong is a notable inventor whose work in advertising has led to significant advancements in marketing attribution. His innovative patents demonstrate his commitment to improving the effectiveness of advertising strategies.