The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 18, 2021
Filed:
Oct. 26, 2018
Starcom Mediavest Group, Inc., Chicago, IL (US);
Jonathan Frank Haynes, Kenilworth, IL (US);
Paul Evan Charpentier, Lake Zurich, IL (US);
Kevin George Francart, Long Grove, IL (US);
Christopher Michael Strong, Winfield, IL (US);
Philippe Vincent Geyskens, Chicago, IL (US);
STARCOM MEDIAVEST GROUP, INC., Chicago, IL (US);
Abstract
Within the field of advertising, multi-touch attribution (MTA) is the process of assigning credit at a unique identifier level to marketing activities for their contribution towards driving a desired marketing result. This invention discloses a data-driven attribution solution and optimization process for improving marketing return on investment by enabling greater speed and agility in responding to continually changing media performance. Specifically, this invention details a survival analysis based approach to attribution using parametric accelerated failure time (AFT) modeling which accommodates both the right-censored discrete time events and is well suited for media data.