This inventor holds 2 USPTO granted patents. Top assignees: Starcom Mediavest Group, Inc., Yahoo! Inc.. Active years: 2014-2021.
Company Filing History:
Years Active: 2014-2021
Title: The Innovative Contributions of Jonathan Frank Haynes
Introduction
Jonathan Frank Haynes is a notable inventor based in Kenilworth, IL (US). He has made significant contributions to the field of advertising through his innovative patents. With a total of 2 patents, Haynes has developed methods that enhance marketing strategies and improve return on investment.
Latest Patents
One of his latest patents is titled "Method and system for parametric survival analysis based multi-touch attribution in advertising." This invention focuses on multi-touch attribution (MTA), which assigns credit to marketing activities for their role in achieving desired results. The patent presents a data-driven attribution solution that optimizes marketing performance by utilizing a survival analysis approach with parametric accelerated failure time (AFT) modeling. This method effectively accommodates right-censored discrete time events, making it particularly suitable for media data.
Another significant patent by Haynes is "Using product and social network data to improve online advertising." This invention provides methods and apparatus for enhancing word-of-mouth online advertising. It involves constructing a social network based on users' data and categorizing them according to their propensity to adopt and influence others regarding specific products. The invention also determines appropriate content for each user category and delivers it through various channels at optimal times during a product's lifecycle.
Career Highlights
Throughout his career, Jonathan Frank Haynes has worked with prominent companies such as Yahoo! Inc. and Starcom Mediavest Group, Inc. His experience in these organizations has contributed to his expertise in advertising and marketing strategies.
Collaborations
Haynes has collaborated with notable individuals in his field, including Brandy Lee Aven and David Anthony Burgess. These collaborations have likely enriched his work and contributed to his innovative approaches.
Conclusion
Jonathan Frank Haynes is a distinguished inventor whose work in advertising has led to valuable patents that enhance marketing effectiveness. His innovative methods demonstrate a commitment to improving the industry and achieving better results for businesses.