The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 23, 2014
Filed:
Dec. 27, 2007
Brandy Lee Aven, Half Moon Bay, CA (US);
David Anthony Burgess, Menlo Park, CA (US);
Jonathan Frank Haynes, Kenilworth, IL (US);
James Raymond Merino, Cupertino, CA (US);
Paul Cameron Moore, Redwood City, CA (US);
Brandy Lee Aven, Half Moon Bay, CA (US);
David Anthony Burgess, Menlo Park, CA (US);
Jonathan Frank Haynes, Kenilworth, IL (US);
James Raymond Merino, Cupertino, CA (US);
Paul Cameron Moore, Redwood City, CA (US);
Yahoo! Inc., Sunnyvale, CA (US);
Abstract
Methods and apparatus for improving word-of-mouth online advertising are provided. Construct a social network including multiple users based on the users' social network data and optionally further based on the users' demographical and/or other personal information. Categorize the users in the social network with respect to a type of product in terms of their propensity to adopt the type of product and to influence others in the social network in adopting the type of product. Determine appropriate content object(s) for each category of users, and send the content object(s) to each category of users via different channels at the appropriate time during the product's lifecycle.