This inventor holds 1 USPTO granted patent. Top assignee: Starcom Mediavest Group, Inc.. Active years: 2021.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile
Company Filing History:
Years Active: 2021
Title: Paul Evan Charpentier: Innovator in Advertising Attribution
Introduction
Paul Evan Charpentier is a notable inventor based in Lake Zurich, IL (US). He has made significant contributions to the field of advertising through his innovative approaches to multi-touch attribution. His work focuses on enhancing marketing return on investment by utilizing data-driven solutions.
Latest Patents
Charpentier holds a patent for a "Method and system for parametric survival analysis based multi-touch attribution in advertising." This invention addresses the challenges of assigning credit to various marketing activities that contribute to desired outcomes. By employing a survival analysis approach, his invention allows for greater speed and agility in responding to changing media performance.
Career Highlights
Charpentier is currently associated with Starcom Mediavest Group, Inc., where he applies his expertise in advertising and data analysis. His innovative methods have positioned him as a key player in the industry, particularly in optimizing marketing strategies.
Collaborations
Throughout his career, Charpentier has collaborated with talented professionals, including Jonathan Frank Haynes and Kevin George Francart. These partnerships have further enriched his work and contributed to advancements in advertising attribution.
Conclusion
Paul Evan Charpentier's contributions to advertising through his innovative patent demonstrate his commitment to improving marketing effectiveness. His work continues to influence the industry and drive advancements in data-driven marketing strategies.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile