The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 20, 2021
Filed:
Aug. 23, 2017
Applicant:
Starcom Mediavest Group, Chicago, IL (US);
Inventors:
Christopher Michael Strong, Winfield, IL (US);
Sophia Dorothy Sullivan, Chicago, IL (US);
Assignee:
STARCOM MEDIAVEST GROUP, Chicago, IL (US);
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/02 (2012.01); G06N 20/00 (2019.01);
U.S. Cl.
CPC ...
G06Q 30/0242 (2013.01); G06N 20/00 (2019.01);
Abstract
Within the field of advertising, a data-driven solution is proposed that enables attribution to use a two-stage model, to account for (1) the timing of a purchase occasion, and (2) a prediction of the quantity purchased. This allows for an accurate forecast of quantity purchased, which is meaningful to media teams and advertisers. Attribution is the process of assigning credit to marketing activities for their contribution towards driving a desired marketing result.