The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 03, 2019
Filed:
Jan. 09, 2017
Applicant:
Starcom Mediavest Group, Chicago, IL (US);
Inventors:
Sophia Dorothy Sullivan, Chicago, IL (US);
Christopher Michael Strong, Winfield, IL (US);
Assignee:
STARCOM MEDIAVEST GROUP, Chicago, IL (US);
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/02 (2012.01); G06Q 10/06 (2012.01);
U.S. Cl.
CPC ...
G06Q 30/0242 (2013.01); G06Q 10/0631 (2013.01);
Abstract
Within the field of advertising, attribution is the process of assigning credit to marketing activities for their contribution towards driving a desired marketing result. This invention discloses a data-driven solution that enables attribution to take into account the effect of price variation, using a number of approaches. Specifically, accounting for price variation enables a more accurate assessment of the impact of paid media.