Barrie A Saunders

Title: Barrie A Saunders: Innovator in Selective Advertising Technology

Introduction

Barrie A Saunders is a notable inventor based in Montgomery Village, MD (US). He has made significant contributions to the field of advertising technology, holding two patents that showcase his innovative approach to selective advertising on television channels.

Latest Patents

Saunders' latest patents focus on a system and method for providing selective advertising on a television channel. The first patent describes a method and system that allows for the downloading of appropriate advertisements from an advertising server to a subscriber's set-top box over an out-of-band channel. The set-top box monitors for events and signals the head-end to download ads when an event occurs. Advertisements can be selected based on demographic information or common channel preference patterns associated with the set-top box. The second patent elaborates on a similar concept, detailing how the set-top box monitors download triggers to provide advertisements and can store them in advance for later use.

Career Highlights

Barrie A Saunders has established himself as a key figure in the advertising technology sector. His work at Road Runner Holdco LLC has allowed him to develop and refine his innovative ideas, contributing to advancements in how advertisements are delivered to consumers.

Collaborations

Saunders collaborates with Robert D Nicholson, working together to enhance the effectiveness of advertising technologies. Their partnership has been instrumental in driving forward the development of selective advertising systems.

Conclusion

Barrie A Saunders is a pioneering inventor whose work in selective advertising technology has the potential to transform the way advertisements are delivered on television. His patents reflect a deep understanding of consumer preferences and technological capabilities, marking him as a significant contributor to the field.