The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 25, 2012
Filed:
Nov. 10, 2010
Applicants:
Robert D. Nicholson, Vienna, VA (US);
Barrie A. Saunders, Montgomery Village, MD (US);
Inventors:
Robert D. Nicholson, Vienna, VA (US);
Barrie A. Saunders, Montgomery Village, MD (US);
Assignee:
Road Runner HoldCo LLC, Herndon, VA (US);
Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
H04N 7/16 (2011.01); H04N 5/445 (2011.01); H04N 7/10 (2006.01); H04N 7/173 (2011.01); G06F 3/00 (2006.01);
U.S. Cl.
CPC ...
Abstract
A method and system for providing selective advertising on a television channel is accomplished by downloading appropriate advertisements from an advertising server to a subscriber's set top box over an out-of-band channel. The set top box monitors for events. When an event occurs, the set top box signals the head-end to download ads to the set top box. The ads may be selected using demographic or common channel preference pattern information associated with the set top box.