The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 21, 2010
Filed:
Dec. 30, 2000
Robert D. Nicholson, Vienna, VA (US);
Barrie A. Saunders, Montgomery Village, MD (US);
Robert D. Nicholson, Vienna, VA (US);
Barrie A. Saunders, Montgomery Village, MD (US);
Road Runner HoldCo LLC, Herndon, VA (US);
Abstract
A method and system for providing selective advertising on a television channel is accomplished by downloading appropriate advertisements from an advertising server to a subscriber's set top box over an out-of-band channel. The set top box monitors for download triggers to provide advertisements to the subscriber's set top box and advertising triggers to insert advertisements when an advertising opportunity occurs. The advertisements can be downloaded in advance of any advertising triggers to a local storage means associated with the set top box, if available.