Road Runner Holdco LLC

Barrie A Saunders

Robert D Nicholson

A method and system for providing selective advertising on a television channel is accomplished by downloading appropriate advertisements from an advertising server to a subscriber's set top box over an out-of-band channel. The set top box monitors for events. When an event occurs, the set top box signals the head-end to download ads to the set top box. The ads may be selected using demographic or common channel preference pattern information associated with the set top box.

System and method of selective advertising on a TV channel

A method and system for providing selective advertising on a television channel is accomplished by downloading appropriate advertisements from an advertising server to a subscriber's set top box over an out-of-band channel. The set top box monitors for download triggers to provide advertisements to the subscriber's set top box and advertising triggers to insert advertisements when an advertising opportunity occurs. The advertisements can be downloaded in advance of any advertising triggers to a local storage means associated with the set top box, if available.

Growing community of inventors

Montgomery Village, MD, United States of America

Barrie A Saunders