The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 23, 2015
Filed:
Dec. 30, 2013
The Nielsen Company (Us), Llc, Schaumburg, IL (US);
James Milton Rathburn, Hackensack, NJ (US);
Laurence Blair Miller, Marina Del Rey, CA (US);
Thomas J. Whymark, Bethlehem, PA (US);
Huaiyeu Huey Yu, Branchburg, NJ (US);
Hui-Tung Yang, Berkeley Heights, NJ (US);
Stephen Shindle, Scotch Plains, NJ (US);
Jonathan Chazen, Demarest, NJ (US);
Joseph Kaminski, Late of Denville, NJ (US);
The Nielsen Company (US), LLC, Schaumburg, IL (US);
Abstract
Methods and apparatus to monitor, verify, and rate the performance of airings of commercials are disclosed. An example method includes analyzing received advertisement detection information associated with the advertisement, the advertisement detection information detected from a presentation of the advertisement; identifying a buy order corresponding to the presentation of the advertisement based on the advertisement detection information; determining a purchased ratings value from the buy order; comparing the purchased ratings value of the buy order to received ratings information corresponding to the presentation of the advertisement to determine whether the advertisement was presented as indicated in the buy order; and generating a performance monitoring report using the buy order and the advertisement detection information to indicate whether the ratings information is less than the purchased ratings value.