Company Filing History:
Years Active: 2014-2016
Title: Huaiyeu Huey Yu: Innovator in Advertising Performance Monitoring
Introduction
Huaiyeu Huey Yu is a notable inventor based in Branchburg, NJ (US). He has made significant contributions to the field of advertising technology, particularly in the monitoring and verification of commercial performance. With a total of 3 patents to his name, Yu's work has the potential to enhance the effectiveness of advertising strategies.
Latest Patents
One of Huaiyeu Huey Yu's latest patents focuses on methods and apparatus to monitor, verify, and rate the performance of airings of commercials. This innovative method involves analyzing advertisement detection information associated with the advertisement, which is detected during its presentation. The process includes identifying a buy order corresponding to the advertisement, determining a purchased ratings value from the buy order, and comparing this value to received ratings information. Ultimately, the goal is to generate a performance monitoring report that indicates whether the advertisement was presented as indicated in the buy order.
Career Highlights
Yu is currently employed at The Nielsen Company (US), LLC, where he applies his expertise in advertising performance monitoring. His work at Nielsen allows him to contribute to the development of advanced methodologies that improve the accuracy of advertising metrics.
Collaborations
Throughout his career, Huaiyeu Huey Yu has collaborated with notable colleagues, including James Milton Rathburn and Laurence Blair Miller. These collaborations have likely enriched his work and contributed to the innovative solutions he has developed.
Conclusion
Huaiyeu Huey Yu stands out as an inventor dedicated to enhancing the advertising industry through his innovative patents. His contributions are paving the way for more effective advertising strategies and performance monitoring techniques.