The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 15, 2014
Filed:
Jan. 07, 2009
James Milton Rathburn, Hackensack, NJ (US);
Laurence Blair Miller, Marina Del Rey, CA (US);
Thomas J. Whymark, Bethlehem, PA (US);
Huaiyeu Huey Yu, Branchburg, NJ (US);
Hui-tung Yang, Berkeley Heights, NJ (US);
Stephen Shindle, Scotch Plains, NJ (US);
Jonathan Chazen, Demarest, NJ (US);
Joseph Kaminski, Denville, NJ (US);
James Milton Rathburn, Hackensack, NJ (US);
Laurence Blair Miller, Marina Del Rey, CA (US);
Thomas J. Whymark, Bethlehem, PA (US);
Huaiyeu Huey Yu, Branchburg, NJ (US);
Hui-Tung Yang, Berkeley Heights, NJ (US);
Stephen Shindle, Scotch Plains, NJ (US);
Jonathan Chazen, Demarest, NJ (US);
Joseph Kaminski, Denville, NJ (US);
Nielsen Company (US), LLC, Schaumburg, IL (US);
Abstract
Methods and apparatus to monitor, verify, and rate the performance of airings of commercials are disclosed. An example method includes receiving an identification of an advertisement that was presented on a media presentation channel at a time, receiving ratings information for the media presentation channel associated with the time period, identifying a buy order for the received identification, receiving a purchased ratings value associated with the buy order, comparing the purchased ratings value to the ratings information, and displaying an indication of whether the ratings information is less than the purchased ratings value.