Company Filing History:
Years Active: 2014-2016
Title: Innovations of Hui-Tung Yang
Introduction
Hui-Tung Yang is an accomplished inventor based in Berkeley Heights, NJ (US). She has made significant contributions to the field of advertising technology, particularly in the monitoring and verification of commercial airings. With a total of 3 patents, her work has had a notable impact on how advertisements are evaluated and reported.
Latest Patents
Hui-Tung Yang's latest patents focus on methods and apparatus to monitor, verify, and rate the performance of airings of commercials. These patents disclose innovative methods that include analyzing received advertisement detection information associated with the advertisement. The process involves identifying a buy order corresponding to the advertisement presentation, determining a purchased ratings value from the buy order, and comparing this value to received ratings information. This comparison helps to ascertain whether the advertisement was presented as indicated in the buy order. Furthermore, a performance monitoring report is generated to indicate whether the ratings information is less than the purchased ratings value.
Career Highlights
Hui-Tung Yang is currently employed at The Nielsen Company (US), LLC, where she continues to develop her innovative ideas. Her work at Nielsen has allowed her to collaborate with industry leaders and contribute to advancements in advertising analytics.
Collaborations
Some of her notable coworkers include James Milton Rathburn and Laurence Blair Miller. Their collaboration has fostered a creative environment that encourages the development of cutting-edge solutions in the advertising sector.
Conclusion
Hui-Tung Yang's contributions to the field of advertising technology through her patents and work at The Nielsen Company (US), LLC highlight her role as a significant innovator. Her methods for monitoring and verifying commercial airings are paving the way for more accurate advertising performance assessments.