Company Filing History:
5 out of 2,162 
1 out of 41 
Years Active: 2006-2016
Title: Thomas J Whymark: Innovator in Advertising Performance Monitoring
Introduction
Thomas J Whymark is a notable inventor based in Bethlehem, PA (US). He has made significant contributions to the field of advertising technology, particularly in the monitoring and verification of commercial performance. With a total of 6 patents to his name, Whymark's work has had a substantial impact on how advertisements are evaluated in the media landscape.
Latest Patents
Whymark's latest patents focus on methods and apparatus to monitor, verify, and rate the performance of airings of commercials. These patents disclose innovative methods that include analyzing advertisement detection information associated with the advertisement. The process involves identifying a buy order corresponding to the advertisement presentation, determining a purchased ratings value from the buy order, and comparing this value to received ratings information. This comparison helps to ascertain whether the advertisement was presented as indicated in the buy order. Furthermore, a performance monitoring report is generated to indicate whether the ratings information is less than the purchased ratings value.
Career Highlights
Throughout his career, Thomas J Whymark has worked with prominent companies in the advertising industry, including The Nielsen Company, LLC and Nielsen Media Research, Inc. His experience in these organizations has allowed him to develop and refine his innovative ideas in advertising performance monitoring.
Collaborations
Whymark has collaborated with notable professionals in his field, including James Milton Rathburn and Laurence Blair Miller. These collaborations have contributed to the advancement of his work and the successful implementation of his patented technologies.
Conclusion
Thomas J Whymark is a distinguished inventor whose contributions to advertising technology have transformed the way commercial performance is monitored and evaluated. His innovative patents and career achievements reflect his commitment to enhancing the effectiveness of advertising in the media industry.
Inventor’s Patent Attorneys refers to legal professionals with specialized expertise in representing inventors throughout the patent process. These attorneys assist inventors in navigating the complexities of patent law, including filing patent applications, conducting patent searches, and protecting intellectual property rights. They play a crucial role in helping inventors secure patents for their innovative creations.