Location History:
- Van Nuys, CA (US) (1987)
- Marina Del Rey, CA (US) (2002 - 2016)
Company Filing History:
3 out of 2,162 
1 out of 41 
1 out of 832,718 Years Active: 1987-2016
Title: Laurence Blair Miller: Innovator in Advertising Performance Monitoring
Introduction
Laurence Blair Miller is a notable inventor based in Marina Del Rey, CA (US). He has made significant contributions to the field of advertising technology, particularly in the monitoring and verification of commercial airings. With a total of 5 patents to his name, Miller's work has had a substantial impact on how advertisements are evaluated and reported.
Latest Patents
One of Miller's latest patents focuses on methods and apparatus to monitor, verify, and rate the performance of airings of commercials. This innovative method includes analyzing advertisement detection information associated with the advertisement, which is detected from a presentation of the advertisement. The process involves identifying a buy order corresponding to the advertisement presentation based on the detection information. Furthermore, it determines a purchased ratings value from the buy order and compares this value to received ratings information to assess whether the advertisement was presented as indicated. Finally, a performance monitoring report is generated to indicate if the ratings information falls below the purchased ratings value.
Career Highlights
Miller has worked with prominent companies in the advertising industry, including The Nielsen Company, LLC and Nielsen Media Research, Inc. His experience in these organizations has allowed him to refine his expertise in advertising performance metrics and analytics.
Collaborations
Throughout his career, Miller has collaborated with notable professionals such as James Milton Rathburn and Thomas J. Whymark. These collaborations have contributed to the development of innovative solutions in the advertising sector.
Conclusion
Laurence Blair Miller's contributions to advertising technology through his patents and career experiences highlight his role as a key innovator in the field. His work continues to influence how advertisements are monitored and evaluated, ensuring that performance metrics are accurately reported.