The Nielsen Comapny (us), LLC

Other

Nielsen Media Research, Inc.

Laurence Blair Miller

Thomas J Whymark

Jonathan Chazen

Huaiyeu Huey Yu

Hui-Tung Yang

James Milton Rathburn

Stephen Shindle

Joseph Kaminski

James D Crook

Methods and apparatus to monitor, verify, and rate the performance of airings of commercials are disclosed. An example method includes analyzing received advertisement detection information associated with the advertisement, the advertisement detection information detected from a presentation of the advertisement; identifying a buy order corresponding to the presentation of the advertisement based on the advertisement detection information; determining a purchased ratings value from the buy order; comparing the purchased ratings value of the buy order to received ratings information corresponding to the presentation of the advertisement to determine whether the advertisement was presented as indicated in the buy order; and generating a performance monitoring report using the buy order and the advertisement detection information to indicate whether the ratings information is less than the purchased ratings value.

Methods and apparatus to monitor, verify, and rate the performance of airings of commercials

Methods and apparatus to monitor, verify, and rate the performance of airings of commercials are disclosed. An example method includes receiving an identification of an advertisement that was presented on a media presentation channel at a time, receiving ratings information for the media presentation channel associated with the time period, identifying a buy order for the received identification, receiving a purchased ratings value associated with the buy order, comparing the purchased ratings value to the ratings information, and displaying an indication of whether the ratings information is less than the purchased ratings value.

Methods and apparatus for automatically developing a package of advertising spots from a plurality of available spots offered by a plurality of media suppliers are disclosed. In one implementation, an apparatus includes a package developer cooperating with the memory to develop a package containing a subset of the representations of the available spots based on at least one of a plurality of guideline variables. The apparatus also includes a validator cooperating with the package developer to validate the package by ensuring that every media supplier associated with the representations in the subset supplies a minimum percentage of the spots in the subset.

Method and apparatus for developing a package of media advertising spots

An extendible dipperstick for excavators and backhoes. The dipperstick includes a telescoping member mounted to a main housing. The telescoping member includes a telescoping housing and a plate attached to one surface, forming flanges with respect thereto. The telescoping member is slidably attached to the housing by means of clamping bars and roller bearings attached to the main housing, which contact the flanges and the exterior surface of the plate, respectively.

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Marina Del Rey, CA, United States of America

Laurence Blair Miller