Company Filing History:
Years Active: 2014-2016
Title: James Milton Rathburn: Innovator in Advertising Performance Monitoring
Introduction
James Milton Rathburn is a notable inventor based in Hackensack, NJ (US). He has made significant contributions to the field of advertising technology, particularly in the monitoring and verification of commercial performance. With a total of 3 patents to his name, Rathburn's work has had a considerable impact on how advertisements are evaluated in the market.
Latest Patents
Rathburn's latest patents focus on methods and apparatus to monitor, verify, and rate the performance of airings of commercials. These patents disclose innovative techniques for analyzing advertisement detection information associated with advertisements. An example method includes analyzing received advertisement detection information detected from a presentation of the advertisement. It also involves identifying a buy order corresponding to the presentation of the advertisement based on the advertisement detection information. Furthermore, the method determines a purchased ratings value from the buy order and compares it to received ratings information to assess whether the advertisement was presented as indicated in the buy order. This process culminates in generating a performance monitoring report that indicates whether the ratings information is less than the purchased ratings value.
Career Highlights
James Milton Rathburn is currently associated with The Nielsen Company (US), LLC, where he continues to innovate in the field of advertising performance. His work has been instrumental in enhancing the accuracy and reliability of commercial performance metrics.
Collaborations
Rathburn has collaborated with notable colleagues, including Laurence Blair Miller and Thomas J Whymark. These collaborations have further enriched his contributions to the field.
Conclusion
James Milton Rathburn stands out as a key figure in the realm of advertising technology, with his patents paving the way for more effective monitoring and evaluation of commercial performance. His innovative methods continue to influence the industry significantly.