The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 06, 2010
Filed:
Dec. 04, 2002
Christopher J. Barry, Somers, NY (US);
Eric Robert Bronnimann, Astoria, NY (US);
Jacob Paul Ewerdt, Lakewood, CO (US);
William C. Day, Haworth, NJ (US);
Kevin R J B Donovan, White Plains, NY (US);
Brian Hammond, New York, NY (US);
Elizabeth Klein, New York, NY (US);
Matthew Gordon Knell, Staten Island, NY (US);
Ron Mccoy, Doraville, GA (US);
Sara Frances Plath, New York, NY (US);
Dan C. Porter, Brooklyn, NY (US);
Eric Christopher Saam, Union, NJ (US);
Christopher J. Barry, Somers, NY (US);
Eric Robert Bronnimann, Astoria, NY (US);
Jacob Paul Ewerdt, Lakewood, CO (US);
William C. Day, Haworth, NJ (US);
Kevin R J B Donovan, White Plains, NY (US);
Brian Hammond, New York, NY (US);
Elizabeth Klein, New York, NY (US);
Matthew Gordon Knell, Staten Island, NY (US);
Ron McCoy, Doraville, GA (US);
Sara Frances Plath, New York, NY (US);
Dan C. Porter, Brooklyn, NY (US);
Eric Christopher Saam, Union, NJ (US);
Google Inc., Mountain View, CA (US);
Abstract
Methods and systems for providing advertising content over the Internet through a hierarchical content-specific node structure and pricing advertising delivery over each node independently. Independent delivery and pricing allows an advertiser to pay more for advertisements delivered to a narrowly targeted audience likely to be interested in the goods or services offered by the advertising entity and to pay less for advertisements directed at a more general audience who may or may not have an interest in the goods or services offered. The less content specific the node is, the less targeted the advertisement will be, and therefore, the less valuable the advertisement will be to the advertising entity. Targeted advertising to multiple levels of content specific nodes is enabled.