Elizabeth Klein

Title: Elizabeth Klein: Inventor in Digital Advertising

Introduction

Elizabeth Klein is an inventor associated with New York, NY, and Google Inc. Her work includes inventions for delivering and pricing online advertising according to the specificity of the audience. She is credited with 3 patents.

Latest Patents

Klein’s listed patent, “Method and System for Providing Advertising Through Content Specific Nodes Over the Internet,” describes an online advertising system organized around a hierarchy of content-specific nodes. Advertisers can place advertisements at different levels and price delivery independently for each node. More narrowly focused nodes can reach audiences more likely to be interested in an offering, while broader nodes provide less targeted exposure. The system supports advertising across multiple levels of the hierarchy.

Career Highlights

Klein’s patent work addresses targeted advertising and the relationship between audience relevance and advertising value. The described approach allows advertisers to select audiences at varying levels of specificity and pay accordingly.

Collaborations

Klein’s listed coworkers include Sara Frances Plath and Dan C. Porter. Her company affiliation is Google Inc.

Conclusion

Elizabeth Klein’s listed invention focuses on structuring online advertising around content-specific audiences, with independent delivery and pricing across multiple levels.