Company Filing History:
Years Active: 2010-2014
Title: Sara Frances Plath: Innovator in Internet Advertising Technologies
Introduction
Sara Frances Plath is a prominent inventor based in New York, NY, known for her significant contributions to the field of internet advertising. With a total of five patents to her name, she has developed innovative methods that enhance the effectiveness of online advertising strategies.
Latest Patents
One of her latest patents is titled "Method and system for providing filtered and/or masked advertisements over the internet." This invention allows internet distribution partners to receive filtered and masked listings for display on their websites. The system enables partners to define filters that are applied to ranked advertising listings, ensuring that the advertisements displayed align with the preferences of their audience. This approach not only generates additional revenue for the partners but also maintains their valuable relationships with exclusive advertisers and end users.
Another notable patent is "Method and system for providing advertising through content specific nodes over the internet." This invention introduces a hierarchical content-specific node structure for delivering advertising content. It allows advertisers to pay varying amounts based on the specificity of the audience targeted. Advertisements delivered to a narrowly targeted audience can command a higher price, while those aimed at a broader audience are priced lower. This targeted approach enhances the value of advertisements for advertisers.
Career Highlights
Sara is currently employed at Google Inc., where she continues to innovate in the realm of online advertising technologies. Her work has significantly impacted how advertisements are delivered and perceived in the digital landscape.
Collaborations
Throughout her career, Sara has collaborated with notable colleagues, including Christopher J Barry and Eric Robert Bronnimann. These collaborations have further enriched her contributions to the field.
Conclusion
Sara Frances Plath is a trailblazer in internet advertising technologies, with her patents reflecting a deep understanding of market needs and user preferences. Her work at Google Inc. continues to shape the future of online advertising, making her a key figure in the industry.