The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 01, 2011
Filed:
Mar. 14, 2003
Christopher J. Barry, Somers, NY (US);
Eric Robert Bronnimann, Astoria, NY (US);
Jacob Paul Ewerdt, Lakewood, CO (US);
William C. Day, Haworth, NJ (US);
Kevin R J B Donovan, White Plains, NY (US);
Brian Hammond, New York, NY (US);
Ron Mccoy, Doraville, GA (US);
Sara Frances Plath, New York, NY (US);
Dan C. Porter, Brooklyn, NY (US);
James Keith Toothman, Ringwood, NJ (US);
Christopher J. Barry, Somers, NY (US);
Eric Robert Bronnimann, Astoria, NY (US);
Jacob Paul Ewerdt, Lakewood, CO (US);
William C. Day, Haworth, NJ (US);
Kevin R J B Donovan, White Plains, NY (US);
Brian Hammond, New York, NY (US);
Ron McCoy, Doraville, GA (US);
Sara Frances Plath, New York, NY (US);
Dan C. Porter, Brooklyn, NY (US);
James Keith Toothman, Ringwood, NJ (US);
Google Inc., Mountain View, CA (US);
Abstract
Methods and systems that allow an Internet distribution partner of an advertisement listings provider to receive filtered and masked listings for display on the website of the Internet distribution partner. The Internet distribution partner defines filters to be applied to ranked advertising listings provided by an advertising listing provider. The advertisement listings provider system applies the filter to the listings in its database and identify matches and/or excludes matches depending on the characteristic specified. The advertisement listings provider may then send the Internet distribution partner advertisement listings based on the application of one or more filter selected by the distribution partner. Thus, the advertisement listings provider and the Internet distribution partner are able to generate additional revenue without risking the Internet distribution partner's valuable relationships with its exclusive advertisers and without jeopardizing the Internet advertising distribution partner's relationships with its end users.