Company Filing History:
Years Active: 2010-2014
Title: The Innovative Mind of Dan C. Porter
Introduction
Dan C. Porter is a notable inventor based in Brooklyn, NY (US). He has made significant contributions to the field of advertising technology, holding a total of 5 patents. His work focuses on enhancing the effectiveness of online advertising through innovative methods and systems.
Latest Patents
One of his latest patents is titled "Method and system for providing filtered and/or masked advertisements over the internet." This invention allows an Internet distribution partner of an advertisement listings provider to receive filtered and masked listings for display on their website. The system enables the distribution partner to define filters that are applied to ranked advertising listings, ensuring that the advertisements are tailored to meet specific criteria. This approach helps generate additional revenue while maintaining valuable relationships with exclusive advertisers and end users.
Another significant patent by Porter is "Method and system for providing advertising through content specific nodes over the internet." This invention introduces a hierarchical content-specific node structure for delivering advertising content. It allows advertisers to pay different rates based on the specificity of the audience targeted. Advertisements delivered to a narrowly targeted audience can command a higher price, while those aimed at a broader audience are priced lower. This targeted approach enhances the value of advertisements for the advertising entity.
Career Highlights
Dan C. Porter is currently employed at Google Inc., where he continues to innovate in the field of online advertising. His work at Google has allowed him to leverage cutting-edge technology to improve advertising strategies and effectiveness.
Collaborations
Throughout his career, Porter has collaborated with talented individuals such as Christopher J. Barry and Eric Robert Bronnimann. These collaborations have contributed to the development of his innovative ideas and patents.
Conclusion
Dan C. Porter is a prominent inventor whose work in advertising technology has paved the way for more effective online marketing strategies. His patents reflect a deep understanding of the complexities of digital advertising and a commitment to enhancing user experience.