Company Filing History:
Years Active: 2010-2014
Title: The Innovative Mind of Brian Hammond
Introduction
Brian Hammond is a notable inventor based in New York, NY (US). He has made significant contributions to the field of advertising technology, holding a total of 5 patents. His work focuses on enhancing the effectiveness of online advertising through innovative methods and systems.
Latest Patents
One of Brian Hammond's latest patents is titled "Method and system for providing filtered and/or masked advertisements over the internet." This invention allows an Internet distribution partner of an advertisement listings provider to receive filtered and masked listings for display on their website. The system enables the distribution partner to define filters that are applied to ranked advertising listings, ensuring that the advertisements displayed are relevant and tailored to the audience. This approach helps generate additional revenue while maintaining valuable relationships with exclusive advertisers and end users.
Another significant patent is "Method and system for providing advertising through content specific nodes over the internet." This invention introduces a hierarchical content-specific node structure for delivering advertising content. It allows advertisers to pay different rates based on the specificity of the audience targeted. Advertisements delivered to a narrowly targeted audience can command a higher price, while those aimed at a broader audience are priced lower. This targeted approach enhances the value of advertisements for the advertising entity.
Career Highlights
Brian Hammond is currently employed at Google Inc., where he continues to innovate in the field of online advertising. His work at such a prominent company underscores his expertise and the impact of his inventions on the industry.
Collaborations
Throughout his career, Brian has collaborated with talented individuals such as Christopher J Barry and Eric Robert Bronnimann. These collaborations have likely contributed to the development of his innovative ideas and patents.
Conclusion
Brian Hammond is a distinguished inventor whose work in advertising technology has led to multiple patents that enhance online advertising strategies. His contributions continue to shape the way advertisements are delivered and targeted, making a significant impact in the industry.