This inventor holds 3 USPTO granted patents. Top assignee: Google Inc.. Active years: 2010-2013.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile
Company Filing History:
Years Active: 2010-2013
Title: Eric Christopher Saam: Inventor of Targeted Internet Advertising Systems.
Introduction
Eric Christopher Saam is an inventor based in Union, New Jersey. His work includes methods and systems for delivering advertising through content-specific nodes on the internet. He is associated with Google Inc. and has 3 patents.
Latest Patents
Saam’s listed patent work, “Method and System for Providing Advertising Through Content Specific Nodes Over the Internet,” describes an online advertising structure organized into a hierarchy of content-specific nodes. Advertisers can place advertisements at different levels and price delivery independently for each node.
The approach allows advertisers to pay more to reach narrowly targeted audiences and less to reach broader audiences. Because advertisements shown through less specific nodes may be less relevant to viewers, the system treats those placements as less valuable to advertisers. The method also supports targeting across multiple levels of the node hierarchy.
Career Highlights
Saam’s patent work focuses on organizing internet advertising around the subject matter of online content. The described system connects audience targeting with independent pricing for advertising placements.
Collaborations
Saam’s listed coworkers include Christopher J. Barry and Brian Hammond. He is associated with Google Inc.
Conclusion
Eric Christopher Saam’s listed invention addresses targeted internet advertising by combining hierarchical content-specific nodes with independently priced ad delivery.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile