The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 14, 2021
Filed:
Oct. 27, 2017
Criteo SA, Paris, FR;
Alban De La Breteche, Paris, FR;
Alexis Audran-Reiss, La Celle Saint Cloud, FR;
Arnaud Blanchard, Paris, FR;
Arnaud Chataignier, Courbevoie, FR;
Charles-Henri Henault, Paris, FR;
Eustache Diemert, Claix, FR;
Mathieu Henniart, Paris, FR;
Mathieu Lindemann, Saint-Germain-en-Laye, FR;
Patrick De Pas, Paris, FR;
Pierre Nicolas, Paris, FR;
Thomas Ricatte, Paris, FR;
CRITEO SA, Paris, FR;
Abstract
Methods and systems are described herein for predictive adjusted bidding for electronic advertisements. A bid determination computing device receives, from an ad exchange computing device, a bid request for an available underlying impression opportunity. The bid determination device determines an opportunity value estimate for the impression opportunity based upon the bid request, and determines a probability of a submission of one or more other bid requests for the same impression opportunity by the same ad exchange device or by one or more other ad exchange devices. When the determined probability indicates a submission of one or more other bid requests for the same impression opportunity, the bid determination device adjusts the opportunity value estimate for the impression opportunity based upon the determined probability and transmits the opportunity value estimate to the ad exchange device in response to the bid request.