Company Filing History:
Years Active: 2021
Title: Innovations by Charles-Henri Henault: A Pioneer in Predictive Advertising Bidding
Introduction: Charles-Henri Henault, based in Paris, France, is an innovative inventor renowned for his work in the field of electronic advertising. With a focus on enhancing bidding processes, he has made contributions that are redefining how advertisements are placed in the digital marketplace.
Latest Patents: Charles-Henri Henault holds a patent regarding "Predictive Adjusted Bidding for Electronic Advertisements". This patent introduces methods and systems where a bid determination computing device receives requests from an ad exchange. The device evaluates opportunity value estimates based on these requests and adjusts offers by predicting the likelihood of competing bids. This innovative approach not only optimizes bidding strategies but also enhances the effectiveness of advertisement placements.
Career Highlights: Henault's professional journey is marked by his significant role at Criteo S.A., a leading company in digital marketing technology. His expertise and innovative spirit have helped shape effective advertising solutions that cater to a dynamic market, showcasing his commitment to excellence in the advertising technology landscape.
Collaborations: Throughout his career, Charles-Henri Henault has collaborated with talented colleagues such as Alban De La Breteche and Alexis Audran-Reiss. These partnerships reflect a collective effort to innovate and advance techniques in digital advertising, contributing to Criteo's success in the competitive landscape.
Conclusion: Charles-Henri Henault stands as a prominent figure in the realm of electronic advertising innovation. His invention of predictive bidding methods showcases his ability to foresee market trends and respond effectively. As he continues to contribute to Criteo S.A. and the broader field, Henault’s work will undoubtedly inspire future advancements in advertising technology.