Criteo S.a.

Charles-Henri Henault

Eustache Diemert

Alexis Audran-Reiss

Pierre Nicolas

Thomas Ricatte

Patrick De Pas

Arnaud Chataignier

Mathieu Henniart

Alban De La Breteche

Arnaud Blanchard

Mathieu Lindemann

Methods and systems are described herein for predictive adjusted bidding for electronic advertisements. A bid determination computing device receives, from an ad exchange computing device, a bid request for an available underlying impression opportunity. The bid determination device determines an opportunity value estimate for the impression opportunity based upon the bid request, and determines a probability of a submission of one or more other bid requests for the same impression opportunity by the same ad exchange device or by one or more other ad exchange devices. When the determined probability indicates a submission of one or more other bid requests for the same impression opportunity, the bid determination device adjusts the opportunity value estimate for the impression opportunity based upon the determined probability and transmits the opportunity value estimate to the ad exchange device in response to the bid request.

Predictive adjusted bidding for electronic advertisements

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Paris, France

Charles-Henri Henault